Supercharge Your Remote Team.

Everyone gets a 10-min call each morning to talk through the day ahead 🚀

*Note: due to increased COVID19 demand, we've been behind onboarding new teams. Join the waitlist and we'll be in touch ASAP.


How it Works.

Rooster is your remote team's new favorite wakeup call.

Those who opt-in get a 10-min call each morning to talk through their day ahead.

The call is a chance to talk through high priority tasks, break things down, and identify blockers.

All with a human who cares; we think of our "Roosters" as equal parts cheerleader, therapist, productivity coach, and accountability buddy.

Why Rooster?

Managers save time.

Managers don't have the bandwidth each morning to give team members the daily coaching & support they need to flourish. We do.

Team can be vulnerable.

People often struggle to talk through where they're getting stuck with their manager. Yet with Rooster, they can be fully open & honest.

Signal, not noise.

Teammates receive whatever followups they need to work deeply, which helps ensure their focus is on signal, not noise.

It's all about good habits.

The frequency of "micro-coaching" is why Rooster works. Building habits slowly over time, with a human, tends to make good ones stick.

How it's different from "traditional" coaching

Traditional coaching is for the big stuff. It's great, but not what we do.

Rooster is "micro-coaching."

We exist to help people have a good day at work.

Nothing more, nothing less.

And we work exclusively with remote teams. 🙌

"If you manage a remote team, Rooster is best thing you could possibly provide your employees."

- Sarah G, IBM

Professional athletes receive daily coaching.

We believe all who aspire to be world-class should have access to daily coaching too.

Help your team to be the best versions of themselves.

A simple 10-minute call each morning can get them there.

Get brief, actionable, research-backed productivity ideas straight to your inbox:

© Rooster 2020. All rights reserved.

Need to reach out?

Join the waitlist.

Due to increased COVID19 demand, we're a bit behind onboarding new teams. Join the waitlist, and we'll be in touch ASAP.

Think you company could use Rooster?

Let us know the name and email of a leader/manager at your company, and we'll reach out. You'll stay 100% anonymous.

Thank you.

We'll be in touch within 24-48 hours.


We'll reach out to your company leader.

Privacy Policy.


Last updated: July 25, 2018


Rooster, Inc. ("we" or "us"), respect your (“you” or “your”) privacy and are committed to protecting it through our compliance with this policy (“Privacy Policy”). This Privacy Policy describes our practices for collecting, using, maintaining, protecting, and disclosing information that we collect from you or that you provide to us when you visit our website, (the "Site") or use any of our other products, services and applications made available by us from time to time (collectively, the “Services”).

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using the Services, you agree to this Privacy Policy. If you do not agree with our policies and practices, your choice is not to use the Services.

Changes to the Privacy Policy

We work hard to improve the Services for you, so this Privacy Policy may change from time to time. We’ll make sure to change the “Effective Date” at the top of this page so you can tell if this Privacy Policy has changed since your last visit. We’ll also update you when we make significant changes, either through a pop-up notice on the Services, via e-mail or through other reasonable means. If you continue to use the Services after we make any changes to this Privacy Policy, you agree to be bound by this Privacy Policy as modified. If you don’t agree with any changes that we make to this Privacy Policy, you unfortunately will no longer be able to use the Services.

Information We Collect and How We Collect Information

The information we collect from you falls into two categories: personally identifiable information, including your name, phone number, employment information (such as your work address, employment status, title) and email, as well as any other personally identifiable information you may provide voluntarily, such as the description of the your issues and challenges at work (“Personal Information”) and non-personally identifiable information (i.e., information that cannot be used to identify who you are)(“Non-Personal Information”). Below are the various ways in which we may collect Personal Information and Non-Personal Information from you.

Information We Automatically Collect. Like most websites and apps, our Services may incorporate technology such as “pixel tags”, “web beacons”, and “cookies” that allow us to track the actions of users of our Services automatically. Pixel tags or web beacons are tracking devices on websites or in emails that can monitor the behavior of the user visiting the website or sending the e-mail, and cookies are small files that web servers may place on your computer when you visit a website. These automatic tracking tools allow us to collect Non-Personal Information, such as browser information, information about when you access the Services, details of how you used our Services, such as what pages you viewed and for how long, the website address that linked you to our Site, the website that you visit after using our Services, and whether you opened our emails. We may also collect information about your mobile device when you use our mobile application or otherwise access the Services from your mobile device, including the device’s unique device identifier, location information, operating system, browser type, IP address, mobile network information. We will not access metadata or other information stored on your mobile device, such as photographs, audio or video clips, personal contacts or address book information.

Third Party Analytics. We may use third party analytics such as Google Analytics, Mixpanel and Metabase (“Analytics Services”) to collect data about our Services via cookies and anonymous identifiers. We do not facilitate the merging of Personal Information with Non-Personal Information previously collected through these Analytics Services. Any data collected will be used in accordance with this Privacy Policy and the privacy policies of these third party service providers.

Third-Party Information Collection. In addition, when you use our Services, certain third parties such as device manufacturers, platform providers and advertisers may use cookies or other automatic information collection technologies to collect information, including Personal Information, about you, your online activities over time and across different websites, apps or other online services websites, or your device. We do not control these third parties’ tracking technologies or how they may be used. If you have questions about an advertisement or other targeted content, you should review the privacy policies of those service providers or contact them directly.

Information You Voluntarily Provide to Us. If you contact us by phone, email, social media, or by some other means, we may keep a record of your contact information (including your name, company name, email address, and phone number) and the voice recording or written correspondence for later reference. We may also keep a record of any registration forms, surveys or questionnaires that you voluntarily fill out on our Site, in-person or through your use of the Services.

Pro Sessions. If you engage in a session with one of our experts (a “Pro”) on the phone or otherwise communicate with them via text, through email or other means, we will record and transcribe these phone calls and keep a record of these written exchanges for quality assurance purposes.

Publicly Posted. If you post information on public areas of the Services (i.e. comments or blog), that information is visible to and may be collected, stored and used by anyone. We recommend you be cautious about giving out Personal Information to others or sharing Personal Information in public or online forums. We are not responsible for the actions of any third parties with whom you share Personal Information.

How We Use Your Information

We may use information that we collect about you or that you provide to us, including Personal Information, to measure usage of the Services, to analyze the effectiveness of our Services, to improve and enhance functionality of the Services, to customize the Services for you, to develop new products and services, to provide support for the Services and respond to requests and inquiries, to provide you with notices via email, text or other methods of communications, such as updates or changes that we may make to the Services, and to market and advertise the Services through promotional e-mail messages.

We may from time to time aggregate some of your Personal Information in certain data analysis, reports, or other interpretations of investment trends for both internal and external purposes.

If we intend to use any Personal Information in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the Personal Information is collected.

Disclosure of Your Information

We take privacy very seriously, and we do not and will not sell, rent, or trade your Personal Information to any other third parties. Solely to the extent necessary to perform the Services as described, we will disclose your Personal Information to service providers, such as vendors, technical agents, subcontractors and consultants, to perform certain business-related functions that help make the Services and our offerings available and functional (e.g., web site hosting, maintenance, user experience improvements, email delivery services, and texting and other communication services). We contractually require these third-party service providers to maintain the confidentiality of the information we share with them, and we contractually require them not to use your information for anything other than to provide services on our behalf.

We will not, as a general policy, provide your employers with access to any of your information. However, we reserve the right to disclose your information if, and only if, we determine in our sole discretion that we are ethically required to do so in order to prevent harm to you or to a third party. In such limited instances, we will only disclose that portion of information that we determine, in our sole discretion, is absolutely necessary to prevent any such harm.

We will not disclose your information to a governmental body or to any other third party unless we are legally required to do so pursuant to a valid court order, any other legal order, or a criminal or civil subpoena.

In addition to the disclosures for the purposes above, we may disclose your Personal Information and Non-Personal Information to a buyer or other successor as part of a merger, acquisition, change of control or other similar business transfer, or in specific other cases with your express prior written consent.

We may disclose aggregated user statistics and other data with our clients (which may include your employer), affiliates, agents and current or prospective business partners. In connection with any such disclosure, we will at all times seek to protect your privacy and to ensure that this aggregate information does not personally identify you.

Choices About How We Collect, Use and Disclose Your Information

We strive to provide you with choices regarding our collection, use and disclosure of the information you provide to us. The mechanisms listed below seek to provide you with control over such collection, use and disclosure:

Marketing Communication. If you do not want us to send you marketing or promotional communications, you can opt-out by following the unsubscribe link in any such promotional email. We will not be able to remove your information from the database of any third parties to whom you have previously authorized us to share such information. Please also note that we may still send you important administrative messages.

Voice and Text Communications. To stop receiving phone calls or text messages, please email us at

Location Information. You can choose whether or not to allow the mobile app to collect and use real-time information about your device’s location through the device’s privacy settings. If you block the use of location information, some parts of the mobile app may then be inaccessible or not function properly.

Cookies. You have the option to accept or disable cookies at any time through your browsers. You may refuse to accept browser cookies by activating the appropriate setting on your browser or activating the appropriate settings in your smartphone. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see If you choose to disable your cookies, your user experience may be limited.

Google Analytics. You can opt out of tracking by Google Analytics by going to

Do Not Track Signals. Third parties may keep track of your browsing activities across third party websites. Certain web browsers enable users to activate a “Do Not Track” signal but we do not currently respond to the “Do Not Track” signal or other similar mechanisms.

Notice to California Residents. California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below..

To request any other changes or information about our collection, use or disclosure of your information, please email us at

Accessing and Correcting Your Information

If you wish to access, update, correct or delete any Personal Information in our possession that you have previously submitted via the Services, please contact us at

Please note that we are not responsible for storing any information or content that you provide to us or a Pro or for any content or information that we or a Pro provide to you. You are solely responsible for retaining backup files of any information and content that you provide or receive in connection with the Services.

Third Parties; Links to Third Party Sites

This Privacy Policy applies only to the Services. The Services may contain links to other web sites not operated or controlled by us, and the policies and procedures described in this Privacy Policy do not apply to those third party sites, even if you access them through the Services. The links from the Services do not imply that we endorse or have reviewed the third party sites. We encourage you to carefully review the privacy policies of any third party sites you access so you know how they will use and share your information.

Children Under the Age of 13

Our Services are intended for users who are 18 years of age and older. If you are under the age of 13, you are not permitted to submit any Personal Information to us. If you believe we might have any information from or about a child under 13, please contact us at

Transfer of Personal Information; International Visitors

Personal Information collected through the Services may be stored and processed in the United States or any other country in which Rooster or its subsidiaries, affiliates, or service providers maintain facilities. If you are located in the European Union or other jurisdictions with laws governing data collection that differ from U.S. law, you acknowledge that we may transfer Personal Information to a country or jurisdiction that has different data protection laws than the data protection laws of the country in which you reside and you expressly consent to the transfer of information, including Personal Information, to the United States or any other country in which Rooster or its subsidiaries, affiliates or service providers maintain facilities.


We take reasonable steps to protect the Personal Information provided to us from loss, misuse, and unauthorized access, disclosure, alteration, or destruction and the Personal Information that we collect is secured behind a firewall. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from the Services may not be secure. Therefore, you should take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Information to us via the Internet.

We use Twilio to make and receive phone calls and text messages and record these communications. For additional information on how Twilio secures your personal information, please refer to Twillo’s privacy policy located at:

Contact Information

If you have any questions about this Privacy Policy, please contact us at


How does trust & confidentiality work?
Trust & confidentiality is critical to everything we do. We don't take that responsibility lightly.

All data and sensitive information is fully protected, and all topics discussed or proprietary information shared are subject to the NDA in our Terms of Service. We never share private or sensitive information.

What is a Rooster “DayCoach”? What are their qualifications?
Each Rooster DayCoach is a Certified Scrum Master, Certified Productivity Coach or seasoned Manager with experience organizing and structuring daily tasks for teams and individuals to preserve maximum efficiency.

Does the same person call you each morning?
Yes. Talking to someone who you develop a relationship with over time, and has your back, is powerful. However, if we wish to switch your DayCoach, you can always do so.

Is Rooster trying to replace Managers?
No. By 2020, over 50% of the American workforce is projected to be independent contractors - working via 1099 - that means workers may not have direct access to their bosses or clear accountability to ensure that they stay on task. Our DayCoaches are focused specifically on productivity, helping align your mission with action to keep you motivated, on task, and on target.

What kind of data/insights does Rooster report back to employers?
Periodically, we share fully anonymous, non-identifiable, high-level data with employers in an effort to help managers & leaders improve.

Who's behind this?
Two friends, Aaron & Stephen. You can read our story here. We're also a project of Quiet Ventures, an NYC-based Startup Studio.

Why the name 'Rooster?' 🐔
We call every morning ¯\_(ツ)_/¯

What if I have other questions?
Email us at

Our Story.

This all started out as a little experiment gone right...

I was burnt out by every "productivity hack" out there (journaling, to-do lists, scheduling my day the night before, morning pages, etc.). I wanted to will myself to do them all. But it just wasn't happening

Juggling lots projects at once, yet each day felt like one step forward, two steps backward. My to-do was getting longer by the day.


Then one day, for no particular reason, Stephen and I grabbed lunch. I opened up about how much I was feeling behind in life. Being a pal (and not realizing what he was about to sign up for) Stephen asked "how can I help?" To which I replied "I just want to pay someone to call me each morning and let me talk out my upcoming day."

So every day for the next 3 months, that's exactly what happened.

My phone would ring, I'd pick up, and it'd be Stephen. He'd ask me about wins/learnings from the day before, what was on deck for the day ahead, how we could break it down, and what was in the way.

The progress in both my mental state and daily productivity was pretty remarkable. I shipped 4 new projects, developed habits I'd tried (and failed) to cultivate many times before, and found myself in the elusive "flow state" almost every day.

I also couldn't shut up about how great "having a Stephen" was.

Rooster is coaching in "micro-doses." It's the service Stephen and I always wanted, but didn't exist. The concept is simple; a 10 minute call every morning from someone who has your back, to talk through your day. Equal parts cheerleader, therapist, and accountability partner.

We think of it as a refreshingly human approach to productivity.

And we're excited to share it.

-Aaron & Stephen
Cofounders, Rooster

How it works.

We keep it simple.

1) Employees get a 10min call each morning, M-F, from their Rooster
2) They talk through the upcoming day together
3) Any necessary followups ("order of operations" emails, calendar invites for "deep work" time, etc.) are sent

Curious about something else? Let us know below:

Curious about something else? Let us know below:

Are you a Freelancer? Try Rooster for a week.

For the next month, we're letting individuals try Rooster for a week.

It's also name-your-own-price, William Shatner-style. You get:

A 10-min call each morning (M-F) from an actual human 🙋Whatever followups you need to have a super productive day (ordered task lists, calendar invites for "deep work" blocks, etc).
Our promise: it'll be the most productive week you've had in awhile. If it isn't, let us know, and we'll take you out for dinner on us.

-Aaron & Stephen

Rooster for Freelancers

Last step: name your price.

As soon as you choose what you'd like to pay for your trial week, we'll followup to figure out a time for your 10-min Rooster call each morning.

ps: Why are we asking you to pay and not giving this away for free? Well, we think it's important from an accountability standpoint to pay something so everyone's committed. Secondly, it's not an app. It's real humans on the other side. One's who you'll actually look forward to getting a call from each morning. So we think that's worth something.

Name your price-per-day for your trial week:

You're almost there 🎉

We're super pumped to get rolling with Rooster.

Go ahead and Venmo the amount you selected for the trial week to our co-founder, Aaron, @aaroncohn

Then look out for an email within 2-4 hours when we'll lock down your start date & schedule a longer intro call.

Welcome to a more human way of being your most productive. ☺️

You're all set 🎉

We're super pumped to get rolling with Rooster.

Look out for an email within 2-4 hours when we'll lock down your start date & schedule a longer intro call.

Welcome to a more human way of being your most productive. ☺️

Be a DayCoach? ¯\_(ツ)_/¯

We're all set on DayCoaches for the moment.

That said, things change fast, and we try to keep a little database of people who could be amazing DayCoaches -- the lifeblood of Rooster. That way, when there's an increase, we reach out to you, and you never have to apply again.

DayCoaches are paid well above market rates, and tend to be freelancers, artists, consultants, entrepreneurs.

Interested? Fill out the form below and we'll be in touch.

Try a free Rooster.

Choose a day where you want to be at your most productive. We'll give a ring.

Welcome, Diana

You're all set to start daily Roosters. We're pumped to help you have better days, and become an even more rad human. 💃

Start Date: Mon, 10/22
Tentative End Date/Reevaluate Date: Thurs, 11/15
Time: 6:30am
Frequency: M-Th
Priority Support: Text 631.885.2860
Amount: $10/day for 4 weeks
Terms: Cancel anytime w/o penalty & receive a refund for unused days

Pay Here

ps: if you ever need to cancel or reschedule a call, simply let us know via text with as much advance notice as possible and we'll do the best we can.

Welcome, Mara

You're all set to start daily Roosters. We're pumped to help you have better days, and become an even more rad human. 💃

Start Date: Mon, 10/22
Tentative End Date/Reevaluate Date: Wed, 11/14
Time: 8:45am (8am on Wed 10/24)
Frequency: Mondays & Wednesdays
Priority Support: Text 631.885.2860
Amount: $10/day for 4 weeks
Terms: Cancel anytime w/o penalty & receive a refund for unused days

Pay Here

ps: if you ever need to cancel or reschedule a call, simply let us know via text with as much advance notice as possible and we'll do the best we can.

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